Marketing Internship with the Mansfield IDC
Research: Thesis and Plan of Action
My Thesis
As I touched upon in the previous page, my thesis is all about recognizing the fact that small businesses are more likely to fail than big businesses, but that they CAN be successful and efforts should be made to preserve these industries. I talk about the importance of marketing/public relations, cycling money through the community, strengthening the sense of unity in a community and lastly the ways in which small businesses can provide authentic goods and services.
Plan of Action
An In Depth Explanation
Businesses should manage is their finances, improve marketing efforts and get the community involved
​Utilize the internet as much as small businesses can while also implementing unique marketing efforts such as planning special events and appealing to new audiences
Small businesses should get the community actively involved and excited about their company and the products offered
Small businesses should invest in tax professionals